As the fastest-growing automotive brand in Australia, it comes as no surprise that Chery has pulled out all the stops with its new entry into the SUV market: the Tiggo 8 Pro Max. Recently launched with great fanfare at an exclusive event in Melbourne, this impressive seven-seater offers a stunning blend of advanced technology, stylish luxury, and high-end performance, boasting a host of bells and whistles designed to deliver maximum comfort and convenience for Australian drivers.
Simply the ideal way to mark Chery’s one-year anniversary in Australia, the launch celebration of the Tiggo 8 Pro Max featured a glamorous red carpet, DJ and violinist live performances, and distinguished guests, including the St Kilda Football Team. It also saw the brand’s innovation on full display, thanks to the impressive vehicles being showcased and the presence of five robot dogs with whom attendees were encouraged to interact.
The evening culminated an impressive 12 months for the brand, which has established 8,000 customers, 60 staff, and a 70-dealer network in that time. The big night also saw the brand elevate its already impressive game by introducing the Tiggo 8 Pro Max with a whole host of premium features you would previously have only expected to find within vehicles boasting a much higher asking price.
Across three editions—the entry-level Urban, mid-range Elite, and flagship Ultimate AWD—the Tiggo 8 Pro Max range continues Chery’s mission of delivering Australia’s greatest combination of innovative technology and incredible value for money.
Cutting-Edge Technology
Starting with its technology offering, the Tiggo 8 Pro Max packs 18 driver assistance systems, including Blind Spot Detection, Traffic Sign Recognition, Autonomous Emergency Braking, and many more.
Inside, you’ll find dual 12.3-inch HD LCD instrument and multimedia screens, which can be used to control the intuitive infotainment system, as well as the impressive Hello Chery voice command system. This enables you to make calls, change music, or even open windows without having to lift a finger. Plus, you can assign your own voice control prompts, so you’ll feel completely at ease in the Tiggo 8 Pro Max.
What’s more, an integrated dashcam (available in Elite and Ultimate AWD) positioned behind the rearview mirror can record journeys to provide enhanced peace of mind, while the Ultimate AWD packs a 10-speaker Sony sound system — Urban and Elite models boast a still-very-impressive 8-speaker system.
Refined Style and Luxury
Guaranteed to turn heads, the Tiggo 8 Pro Max’s exterior is as stylish as the interior is luxurious. A head-turning aesthetic has been applied both inside and out to elevate even the smallest of details, from the distinctive diamond-shaped front grille and signature taillight design to the stylish alloy wheels present across the range (18-inch on Urban and Elite, 19-inch on Ultimate AWD).
Heated and ventilated front seats are standard across the range, as are the three-position driver memory seat, ambient interior lighting, and more. Further, those who opt for the Ultimate AWD will enjoy the additional benefits of a panoramic sunroof, privacy glass, and even a fragrance system. Now that’s classy.
Impressive Performance
Ensuring the high standard set by its technology and style offerings is maintained under the hood, the Tiggo 8 Pro Max boasts a 2.0L turbocharged engine producing an impressive 375Nm of torque. The advanced 7-Speed Dual Clutch Transmission smoothly transmits the engine’s power to the road, while a range of driving modes—including Eco, Normal and Sport—are available across all three models. The Ultimate AWD also offers additional off-road modes.
This dedication to performance is reflected in the company Chery keeps. Significant partnerships with the aforementioned St Kilda Football Club and Allied Credit have helped to enhance the brand’s presence and maximise customer engagement Down Under — you don’t achieve that ‘fastest-growing automotive brand in Australia’ title by sheer luck alone.
Pricing and Availability
The Chery Tiggo 8 Pro Max is available now from AUD$41,990 for the Urban variant, AUD$43,990 for the Elite, and AUD$47,990 for the Ultimate AWD edition. To check out the Chery Tiggo 8 Pro Max for yourself, visit a Chery showroom near you, where you’ll find it alongside the previously launched Omoda 5 and TIGGO 7 Pro. Discover the full Chery range via the link below.
