Lamborghini, long-heralded as the epitome of automotive excellence, has joined forces with Technics, the maestro of audio innovation, to introduce the SL-1200M7B turntable. A blend of style and sound that arrives with the sonic roar of a V12 engine, the new release promises to accelerate you into a whole new listening experience.
The new collaborative piece is essentially a revamped version of Technic’s acclaimed SL-1200 turntable series. Originally launching in 1972, the audio technology was instrumental in redefining the at-home listening experience, most notably through the introduction of a direct drive motor. For the new special edition SL-1200M7B model, Technics has again revisited the now-iconic tonearm design, however, there are some handy Lamborghini Easter eggs thrown in.
Inspired by Lamborghini’s iconic Y-shape pattern, the SL-1200M7B sports vibrant orange, green, and yellow hues reminiscent of Lamborghini’s legendary liveries. According to Technics, by harnessing the “dynamic emotion” of Lamborghini’s engine sounds, the SL-1200M7B can to transport enthusiasts to a world of auditory delight.
At its core, the SL-1200M7B features a coreless direct drive motor, offering stable rotation and powerful torque for precise playback. Combined with a highly sensitive tonearm, it faithfully reproduces every detail engraved in the record groove, providing an authentic listening experience.
Enhancements like a two-layer structure platter and a high-rigidity cabinet minimise vibrations, ensuring distortion-free sound quality. With features like starting torque/brake speed adjustment and pitch control (you can tell where Lamborghini had an influence), users have complete control over their playback preferences, catering to audiophiles and DJs.
Scheduled to hit authorised Technics outlets and specialty stores by the end of June 2024, the SL-1200M7B promises to redefine the art of listening. As a testament to its exclusivity, purchasers will receive an exclusive vinyl record featuring the thunderous engine sounds of Lamborghini’s V12 supercars, ensuring that the thrill of Lamborghini’s iconic roar is always within reach.
It’s not the first time we’ve seen a luxury car manufacturer take their expertise outside the automotive arena. In recent years, Porsche Designs has delved into luxury tech accessories and Ferrari has teamed up with Montblanc for some rather stunning pens, proving the automotive industry is giving rise to innovative products beyond the steering wheel. The partnership between Lamborghini and Technics is a prime example of the convergence of automotive and almost everything else in this world.
In the spirit of Ferruccio Lamborghini’s relentless pursuit of perfection, the collaboration between Lamborghini and Technics for the SL-1200M7B turntable embodies a shared commitment to innovation and excellence. As the visionary founder of Lamborghini once remarked:
“I have bought some of the most famous gran turismo cars, and in each of these magnificent machines, I have found some faults…Too hot, or uncomfortable, or not sufficiently fast, or not perfectly finished. Now I want to make a GT car without faults … a perfect car.”
If Ferruccio were still alive today, his quest for automotive excellence would fuel the creative synergy behind the SL-1200M7B. So, if you’re ready to accelerate into a brand-new audio experience, the SL-1200M7B is the epitome of style, sophistication, and sonic bliss.
